Building marketing strategies that help creative businesses thrive.
Our Process
Marketing Strategy
Marketing strategy is the foundation of your marketing. It defines how you show up in the world and by what means. We will work together to understand your current marketing, define where you want to me and craft a marketing plan to get you there. No cookie cutter solutions here, your plan will be tailored to your unique business needs.
Brand Development
Starting or growing a new business and not sure exactly how it should look or what you should say? I’m skilled in working with businesses to develop their brand via competitive analysis, brand positioning, and mission alignment.
Brand Transformation
Been using your branding for a while but need a refresh or realignment? I can help! We will work through your desired positioning and your vision for the business to transform your brand into one that better aligns with your audience and your mission.
My Services
My Services
Marketing Consulting
I help businesses that supply artists, makers, and creative entrepreneurs strengthen their market presence and customer relationships. Through detailed audits, tailored strategies, targeted messaging, and actionable marketing plans, I work with you to attract and retain creative customers, build brand loyalty, and drive sustainable growth in the maker economy.
Best suited for mid-sized businesses that supply and support artists, makers, and creative businesses.
Workshops for Creative Businesses
I offer hands-on, practical workshops designed to help artists, makers, and creative entrepreneurs confidently promote their work. From defining your brand and identifying your audience to building a social media plan and crafting compelling messaging, each session equips participants with actionable strategies tailored to the creative sector.
Perfect for arts councils and organizations looking to empower their members with tools to grow their visibility, audience, and sales.
Marketing for Makers Membership Community
A collaborative community designed for artists and makers who want to market their work with clarity and confidence. Each week, you’ll get live, interactive classes on topics like brand identity, audience growth, and seasonal promotions—plus actionable resources, feedback, and support to help you stay consistent and reach more customers without losing focus on your craft.
“Lysandra introduced fresh, customer-first thinking to our fabric business, crafting strategies that resonated not only with our community, but also reenergized our internal team. Her ability to blend deep understanding of our products with a gift for storytelling made our brand feel more human…and more impactful. It was a privilege to watch my team grow stronger under her thoughtful marketing leadership.”
— EMILY K., Spoonflower
It all starts with Values!
Not only do I build marketing strategies, I create and teach them in alignment with my values. These values ground everything that I do in work and in life.