Building marketing strategies that help creative businesses thrive.
My Process
Strategize
Starting or growing a new business and not sure exactly how it should look or what you should say? I will work with you to audit your current marketing, define your brand voice, clarify and articulate your value proposition, and develop a marketing strategy tailored to your specific needs.
Streamline
Building your marketing strategy is just the beginning. We will work together to streamline your processes using tools I’ve developed over 15+ years in corporate marketing and 13+ years running my own creative business, so that you can efficiently execute your marketing, while still having time, space, and energy to create.
Support
Now that you have your marketing strategy and the tools to execute it, I will coach and support you along the way. Questions will inevitably arise, and I will be your thought partner and marketing guide to ensure you have the support you need to bring your marketing plan to life, attracting the right customers/clients and growing your business.
My Services
My Services
Marketing Consulting
I help businesses that supply artists, makers, and creative entrepreneurs strengthen their market presence and customer relationships. Through detailed audits, tailored strategies, targeted messaging, and actionable marketing plans, I work with you to attract and retain creative customers, build brand loyalty, and drive sustainable growth in the maker economy.
Best suited for mid-sized businesses that supply and support artists, makers, and creative businesses.
Workshops for Creative Businesses
I offer hands-on, practical workshops designed to help artists, makers, and creative entrepreneurs confidently promote their work. From defining your brand and identifying your audience to building a social media plan and crafting compelling messaging, each session equips participants with actionable strategies tailored to the creative sector.
Perfect for arts councils and organizations looking to empower their members with tools to grow their visibility, audience, and sales.
Marketing for Makers Membership Community
A collaborative community designed for artists and makers who want to market their work with clarity and confidence. Each week, you’ll get live, interactive classes on topics like brand identity, audience growth, and seasonal promotions—plus actionable resources, feedback, and support to help you stay consistent and reach more customers without losing focus on your craft.
“Lysandra introduced fresh, customer-first thinking to our fabric business, crafting strategies that resonated not only with our community, but also reenergized our internal team. Her ability to blend deep understanding of our products with a gift for storytelling made our brand feel more human…and more impactful. It was a privilege to watch my team grow stronger under her thoughtful marketing leadership.”
— EMILY K., Spoonflower
It all starts with Values!
Not only do I build marketing strategies, I create and teach them in alignment with my values. These values ground everything that I do in work and in life.